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Post by juthi52943 on Jan 2, 2024 4:30:23 GMT
Before a company decides to start assigning resources to a Snapchat account, they need to determine whether their users are even on Snapchat and whether they are wasting time and money on a platform that could become the next MySpace. Jonathan Jeffery Jonathan Jeffery Jonathan Jeffery is a digital marketing consultant who helps businesses deploy and maintain content marketing strategies tactfully. Critically, whether or not you have an existing following Job Function Email List on other accounts, you need to have standard operating procedures in place on posting, formatting, and content for Snapchat . Define content type, posting goals daily frequency, tone, engagement and growth plan, as well as reporting. This task needs to be assigned to someone, otherwise, too often I have found that a business starts posting frequently on Snapchat. Then gradually loses momentum. Snapchat takes time. Its also important for businesses to advertise why following them on Snapchat is beneficial and provides value to the prospect. Whether instore or via email/website, motivate them with exclusive behind the scenes access . Finally, make it personal. Snapchat is an awareness channel and should be treated as such . Snapchat allows you to maintain.
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